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Breaking Barriers: The Game-Changing Benefits of Certification for Diverse-Owned Businesses
Certifications for women-owned, minority-owned or veteran-owned businesses have the power to enhance your visibility, growth and access to diverse business prospects.
However, navigating the certification process can take time and effort. That’s why Rahsaan and Scott share efficient strategies for obtaining certifications and maximizing your business opportunities in this episode of Napkin Numbers.
They also stress that obtaining certification is only the first step. To expand your business, utilizing the advantages of certification is essential. How? Scott and Rahsaan suggest effective marketing tactics and participation in relevant events to maximize certification opportunities.
Napkin Numbers Talking Points
[0:58] Introduction to MBE, Women, and Veteran Certifications
- Bringing awareness to these opportunities
- If you’re a woman, a veteran, or a minority, each of those carries different designations and opens other doors
- Dispelling the myth that the process is arduous
- Walking you through the certification process
[2:43] DBE Classification and National Certification
- Getting DBE classification opens up different doors than the state certification
- Getting the certifications allows you to show up in the state registries
- Use NMSDC to obtain national minority business enterprise designation
- NMSDC certification allows national suppliers/businesses to find women, veteran or minority-owned businesses
[5:04] Lack of Awareness and Importance of Designations
- Benefits of awareness and certification
- Tabor 100 example
- Importance of MBE/DBE certification
[6:05] Taking Action and Participating
- Importance of participating in the programs
- Inclusion advantages of being a part of these programs
- Nike Academy example
- National Black Supplier Development Council program example
[8:27] Offer of Help and Conclusion
- We offer pro bono work to help women, veterans, and minorities advance
- We try to share opportunities we are granted with others
- Each state has organizations focused on helping women, veterans, and minorities.
If you are ready to discover the value of your business, start the same way these buyers did! By completing our complimentary business evaluation calculator. Selling or buying a business might be more achievable than you think!
Resources mentioned in this episode:
National Minority Supplier Development Council (NMSDC)
www.nmsdc.org
Minority and Women-Owned Business Certification
www.mwbe-enterprises.com
Minority Business Enterprise
www.mwbe-enterprises.com/minority-business-enterprise-mbe-certification
Disadvantaged Business Enterprise
www.mwbe-enterprises.com/disadvantaged-business-enterprise-dbe-certification-2
